Go-to-market Consulting
Case Studies
22 Years
GTM Experience
11 Sectors
ANZ/APAC/US
3 Startups
1 Exit
B2B + B2C
Domain Expertise
Discover How We've Helped Businesses Leverage Generative AI to Drive 10x Growth and Operational Efficiency
From startups to established consultancies, our clients across Australia and beyond have transformed their go-to-market strategies and operations through strategic AI implementation.
Explore real results from companies who partnered with Prompt Engineering Consulting to accelerate growth, automate workflows, and achieve measurable business outcomes.
DATALEAGUE
How DATA LEAGUE Built a High-Performing Sales Division from Scratch with Strategic GTM
Client: DATALEAGUE​
Industry: IT Consultancy
Location: Perth, Australia
Focus: B2B Full-stack IT Consultancy (Inception to Insights)
The Challenge
DATALEAGUE, a full-stack IT consultancy based in Perth, Australia, faced a critical challenge: establishing a sales foundation in a competitive technology consulting market. As an emerging consultancy offering comprehensive services from inception to insights, they needed to build their commercial engine from the ground up.
The company had no existing sales infrastructure, processes, or frameworks in place. They required a comprehensive go-to-market strategy that would align seamlessly with their content positioning and technical expertise while enabling rapid market outreach to establish their presence in the Australian IT consultancy landscape.
Without a structured approach to sales, DATALEAGUE risked:
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Inconsistent messaging to potential clients
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Missed opportunities in a competitive market
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Slow market penetration and brand recognition
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Misalignment between technical capabilities and commercial execution
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The Solution
Prompt Engineering Consulting partnered directly with DATA LEAGUE's founder to develop and execute a brand new GTM strategy from inception. The engagement focused on building a robust sales foundation tailored to the IT consultancy sector.
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Strategic Approach:
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Sales Infrastructure Development: Designed and implemented sales processes, methodologies, and frameworks from scratch
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Content-Sales Alignment: Created seamless integration between content strategy and sales execution to ensure consistent brand messaging
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GTM Strategy Design: Developed targeted go-to-market strategies specific to DATALEAGUE's service offerings and ideal customer profile
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Best Practice Implementation: Established proven sales methodologies and playbooks adapted to the IT consultancy space
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Ongoing Strategic Partnership: Provided continuous consultation and guidance to the founder throughout the implementation phase
Key Activities:
Building sales base from zero with scalable processes
Developing targeted outreach campaigns for IT decision-makers
Creating sales enablement materials and pitch frameworks
Establishing metrics and KPIs for sales performance tracking
Training on B2B sales best practices for technology services
The Results
Through the strategic partnership, DATALEAGUE successfully established a strong foundation for their sales division that continues to drive business growth.
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Outcomes Achieved:
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Complete Sales Infrastructure: Built a functional sales base from scratch with repeatable processes
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Strategic Alignment: Achieved seamless integration between sales methodology and content strategy
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Accelerated Market Outreach: Enabled rapid penetration into target markets with consistent messaging
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Brand Elevation: Strengthened market positioning through strategic sales approach
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Sustainable Framework: Established best-practice frameworks that continue to support growth
Client Testimonial
"I highly recommend Johnathan for any role involving sales and content strategy. His dedication and passion have been instrumental in building a strong foundation for our sales division. He successfully set up our sales base from scratch, aligned it seamlessly with our content strategies, and have been a valuable resource in sharing best practices. His expertise has not only elevated our brand but has also accelerated our market outreach."
— Pardha, Founder, DATA LEAGUE
Services Provided
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GTM Strategy Development
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Sales Infrastructure Setup
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Content-Sales Alignment
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Sales Process Design
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B2B Sales Consulting
DiUS
How DiUS Transformed Customer Engagement with AI-Powered Intent Signal Automation
Client: DiUS
Industry: Technology Consultancy
Location: Melbourne, Australia
Focus: AI Workflow Automation & Intent-Based Marketing
The Challenge
DiUS, a leading technology consultancy headquartered in Melbourne, faced a common challenge in the B2B technology services market: identifying the right customers at the right time with messaging that would resonate and drive conversions.
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Despite having strong technical capabilities and a solid reputation, DiUS struggled with:
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Reactive Sales Approach: Relying on inbound leads and referrals rather than proactive outreach
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Manual Tracking: Time-intensive manual monitoring of potential customer signals and market trends
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Timing Issues: Missing optimal engagement windows when prospects were actively researching solutions
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Generic Messaging: Broad outreach that didn't address specific customer needs or intent signals
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Resource Constraints: Marketing and sales teams spending significant time on research rather than engagement
In the competitive technology consultancy space, the ability to engage prospects when they're actively considering solutions is critical. DiUS needed an intelligent, automated approach to identify customer intent and enable timely, relevant outreach.
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The Solution
Prompt Engineering Consulting leveraged Generative AI to develop sophisticated middle-of-funnel (MoFu) automated workflows that tracked customer and ideal customer profile (ICP) intent signals, combined with strategic top-of-funnel (ToFu) outbound execution.
Strategic Approach:
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AI Workflow Automation Design: Built intelligent systems to monitor and analyze customer intent signals across multiple channels
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Intent Signal Tracking: Implemented automated monitoring of:
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Company technology stack changes
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Hiring patterns indicating new initiatives
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Content engagement and digital footprints
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Industry news and announcements
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Social media signals and discussions
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Website visitor behavior and engagement patterns
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MoFu Automation: Created workflows that:
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Scored and prioritized accounts based on intent signals
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Triggered alerts when prospects entered active buying mode
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Generated contextual insights for sales conversations
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Automated research and account intelligence gathering
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ToFu Outbound Strategy: Developed coordinated outreach including:
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Personalised messaging based on intent data
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Multi-channel engagement sequences
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Content aligned to specific pain points and timing
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Value-driven outreach that addressed immediate needs
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Implementation Process:
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Discovery & Needs Analysis: Collaborated closely with DiUS marketing and strategy teams to understand requirements
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ICP Refinement: Defined precise ideal customer profiles and key intent signals
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Workflow Design: Created AI-powered automation using prompt engineering techniques
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Integration: Connected systems with existing marketing and CRM platforms
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Testing & Optimisation: Refined algorithms and messaging based on performance data
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Training & Handoff: Enabled internal teams to leverage and maintain the systems
The Results
The AI workflow automation fundamentally transformed how DiUS identifies and engages potential customers, enabling them to have the right conversations at the right time.
Outcomes Achieved:
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Intelligent Customer Engagement: Automated identification of prospects showing active buying intent
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Optimal Timing: Ability to reach customers precisely when they're evaluating solutions
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Contextual Messaging: Outreach tailored to specific customer needs and current challenges
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Net-New Business Generation: Direct attribution of new business to intent-based outreach
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Resource Efficiency: Marketing and sales teams focused on high-value conversations rather than research
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Competitive Advantage: First-mover positioning with prospects before competitors engage
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Key Differentiators
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AI-Powered Intelligence:
Leveraged Generative AI and prompt engineering to create sophisticated intent tracking that goes beyond basic behavioral signals
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Strategic Integration:
Combined automated intelligence gathering with human-led strategic outreach for optimal results
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Value-First Approach:
Focused on adding value to customer conversations rather than generic sales pitches
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Services Provided
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AI Workflow Automation Design
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Intent Signal Tracking Systems
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MoFu Marketing Automation
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ToFu Outbound Strategy
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Generative AI Implementation
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Sales & Marketing Alignment
Expert-Led Generative AI Consulting
Prompt Engineering Consulting is led by Johnathan Pestano, a strategic advisor with 22 years of experience scaling businesses across SaaS, technology, media, real estate, and consulting sectors throughout the APAC region.
As a serial entrepreneur who has founded three companies including WoowBow (catering marketplace in China) and TOMbag, Johnathan combines practical startup experience with enterprise-scale GTM expertise. His approach leverages cutting-edge generative AI and prompt engineering techniques with proven go-to-market methodologies.
The case studies featured here represent real client engagements with documented results and verified testimonials from company founders and executives across Australia's technology ecosystem. If you're a founder looking for go-to-market support, let's chat.
EX-TECH SOLUTIONS
How Ex-Tech Solutions Sharpened Their Market Positioning with Strategic GTM Development
Client: Ex-Tech Solutions
Industry: Managed IT Services
Location: Melbourne, Australia
Type: B2B IT Support & Consulting Services
The Challenge
Ex-Tech Solutions, a managed IT support and consulting services company based in Melbourne, operated in one of the most competitive B2B service sectors. While they delivered quality technical services, they faced challenges common to many MSPs (Managed Service Providers):
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Commoditised Market Perception: IT support often viewed as interchangeable, making differentiation difficult
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Inconsistent Messaging: Lack of clear value proposition communicated to potential clients
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Reactive Business Development: Relying heavily on referrals and reactive responses to RFPs
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Limited Outbound Presence: No systematic approach to proactive outreach and business development
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Generic Positioning: Messaging that didn't clearly articulate unique capabilities or ideal client fit
In the managed IT services space, companies with strategic GTM approaches consistently win business over technically capable but commercially unfocused competitors.
Ex-Tech Solutions needed to transition from a reactive service provider to a proactive market leader with clear positioning and systematic outreach.
The Solution
Prompt Engineering Consulting developed a comprehensive GTM strategy for Ex-Tech Solutions, including strategic positioning, messaging frameworks, and systematic outbound outreach programs.
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Strategic Approach:
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Market Positioning: Defined clear differentiation based on Ex-Tech's unique service delivery model and expertise areas
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ICP Definition: Identified and profiled ideal customer segments where Ex-Tech's capabilities created maximum value
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Value Proposition Development: Crafted compelling messaging that moved beyond "IT support" to business outcomes and strategic partnership
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Messaging Framework: Created tiered messaging for different personas (CFOs, CTOs, Operations Directors) and buying stages
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Outbound Strategy Design: Developed systematic approach to proactive business development
Outbound Messaging Components:
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Problem-Aware Messaging: Addressed specific pain points faced by target customer segments
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Differentiation Themes: Highlighted Ex-Tech's unique approach to managed services
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Case-Based Examples: Incorporated relevant scenarios demonstrating value delivery
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Multi-Touch Sequences: Designed cadences that built awareness and trust over time
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Objection Handling: Prepared responses to common concerns and competitive comparisons
Outreach Implementation:
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Target Account Lists: Prioritized prospects based on ideal customer profile fit
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Multi-Channel Approach: Integrated email, LinkedIn, phone, and content marketing
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Personalisation Framework: Enabled scaled personalization without sacrificing relevance
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Metrics & Optimization: Established KPIs and continuous improvement processes
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Sales Enablement: Created materials supporting sales conversations and proposals
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The Results
The strategic GTM development provided Ex-Tech Solutions with clear market positioning and systematic approaches to business development.
Outcomes Achieved:
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Clear Market Positioning: Established differentiated identity in competitive managed IT services market
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Strategic Messaging: Developed compelling value propositions that resonated with target decision-makers
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Proactive Outreach System: Transitioned from reactive to systematic business development approach
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Pipeline Development: Built qualified prospect pipeline through strategic outbound efforts
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Sales Enablement: Equipped team with frameworks and materials to effectively communicate value
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Competitive Advantage: Created messaging that clearly differentiated from commodity IT support providers
Impact​​
By implementing a strategic GTM approach, Ex-Tech Solutions transformed their market presence from another IT support provider to a strategic partner with clear value propositions and systematic business development capabilities. The company gained the tools and frameworks to compete effectively based on value rather than price.​
Services Provided​​
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AI Agent Design & Deveopment
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GTM Strategy Development
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Market Positioning & Differentiation
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Messaging Framework Development
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Outbound Strategy Design
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Sales Enablement Materials
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B2B IT Services Consulting
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CURRIOUS
How Currious Accelerated Market Entry with a Targeted Outbound GTM Strategy
Client: Currious
Industry: Collaboration Software / SaaS
Location: Sydney, Australia
Type: B2B Branded Online Software Platform
Solution Focus: Learning, Meeting & Collaboration
The Challenge
Currious, a branded online software platform enabling learning, meeting, and collaboration with both internal and external audiences, needed to establish a strong market presence in the competitive collaboration software space.
As an innovative platform competing in a market dominated by established players, Currious faced the challenge of differentiating their unique value proposition while building awareness among potential enterprise customers.
The company needed a strategic outbound approach to reach decision-makers and demonstrate how their platform solved specific collaboration challenges.
Key Challenges:
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Breaking through noise in a saturated collaboration software marke
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Reaching the right decision-makers in target organizations
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Articulating unique value in a crowded competitive landscape
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Building initial traction and customer pipeline
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Establishing credibility as an emerging platform
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The Solution
Prompt Engineering Consulting developed and executed a comprehensive outbound GTM strategy specifically designed for Currious's target market and product positioning.
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Strategic Approach:
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Market Segmentation: Identified and prioritized ideal customer profiles (ICPs) based on collaboration needs and use cases
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Outbound Messaging Framework: Crafted compelling value propositions highlighting Currious's unique approach to branded collaboration
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Multi-Channel Outreach Strategy: Designed integrated outbound campaigns across email, LinkedIn, and direct outreach channels
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Sales Playbook Development: Created repeatable frameworks for discovery calls, demos, and objection handling
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Competitive Positioning: Developed messaging that differentiated Currious from established collaboration platforms
The Results
The new outbound GTM strategy enabled Currious to establish a strong market presence and build a qualified pipeline of potential customers.
Outcomes Achieved:
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Strategic Market Entry: Established clear positioning in the collaboration software market
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Targeted Outreach: Successfully reached key decision-makers in target organizations
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Pipeline Development: Built a qualified sales pipeline through systematic outbound efforts
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Message-Market Fit: Developed messaging that resonated with target personas
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Scalable Framework: Created repeatable GTM processes for ongoing growth
Impact
By implementing a structured outbound GTM strategy, Currious gained the tools and frameworks needed to compete effectively in the collaboration software space, enabling them to reach prospects at scale while maintaining message relevance and quality.
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Services Provided
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GTM Strategy Development
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AI Automation
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Outbound Sales Strategy
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Messaging & Positioning
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Sales Playbook Creation
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B2B SaaS Consulting
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TOMbag
How TOMbag Built a Global Sustainability Brand from Concept to Market Leadership
Client: TOMbag
Industry: Sustainability / Consumer Goods
Location: Sydney, Australia
Type: B2C + B2B Certified B Corporation
Solution Focus: GTM Strategy, Product R&D, Market Entry
The Challenge
TOMbag entered the market with an ambitious mission: to rid the world of single-use plastics by providing high-quality sustainable alternatives. As a startup in the sustainability space, the company faced the unique challenge of building a brand from the ground up while navigating both consumer (D2C) and business (B2B) markets.
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The sustainability sector, while growing rapidly, presented several obstacles:
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Differentiating in an increasingly crowded "eco-friendly" product market
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Building brand credibility and trust from inception
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Balancing purpose-driven messaging with commercial viability
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Reaching both individual consumers and corporate buyers
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Establishing supply chains and distribution for physical products
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Competing against both traditional single-use products and other sustainable alternatives
Without a strong brand identity and comprehensive GTM strategy, TOMbag risked becoming just another sustainability product in a sea of green-washing competitors.
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The Solution
As co-founder, Johnathan led the complete brand development and go-to-market execution for TOMbag, establishing it as a clear market position in the reusable products space globally.
Strategic Approach:
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Brand Identity Development: Created complete branding including visual identity, brand voice, mission articulation, and values framework
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B Corp Certification: Guided the company through rigorous B Corporation certification process to establish credibility
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Dual-Market GTM Strategy: Developed separate yet complementary strategies for D2C and B2B channels
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Purpose-Driven Positioning: Crafted authentic messaging connecting environmental impact with product benefits
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Multi-Channel Distribution: Established pathways to market through both direct-to-consumer and wholesale B2B channels
B2C Strategy:
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E-commerce platform development and optimization
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Content marketing focused on sustainability education
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Social media campaigns highlighting environmental impact
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Community building around zero-waste lifestyle
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Direct customer engagement and feedback loops
B2B Strategy:
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Corporate sustainability program positioning
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Wholesale partnerships with aligned retailers
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Bulk ordering systems for businesses
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Custom branding options for corporate clients
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Case studies demonstrating environmental and brand benefits
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The Results
TOMbag successfully launched and established itself as a recognized sustainability brand, achieving B Corporation certification and building dual revenue streams.
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Outcomes Achieved:
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Certified B Corporation Status: Achieved rigorous B Corp certification, validating commitment to environmental and social standards
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Strong Brand Identity: Established distinctive brand recognized in the sustainability space
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Dual-Market Success: Built viable business models in both D2C and B2B channels
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Global Reach: Expanded from Australia to international markets
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Purpose + Profit: Demonstrated that environmental mission and commercial success can coexist
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Market Positioning: Positioned as authentic alternative to single-use plastics, not just another "green" product
Impact
By combining authentic purpose-driven branding with strategic GTM execution, TOMbag proved that sustainability startups can achieve both environmental impact and commercial viability. The company continues to grow its mission of eliminating single-use plastics while maintaining strong business performance.​
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Services Provided
Co-Founding & Strategic Leadership
Product R&D
Complete Branding Development
Dual GTM Strategy (D2C + B2B)
Sustainability Marketing
E-commerce Strategy
Why Choose Us
Unlike traditional consulting firms that only provide strategy documents, Prompt Engineering Consulting delivers both strategic design and hands-on execution, from building sales infrastructure to deploying AI workflow automation systems.
Our approach combines 22 years of practical GTM experience with cutting-edge generative AI and prompt engineering techniques, enabling clients to achieve results impossible with conventional methods alone.
As a serial entrepreneur who has founded three companies, our consulting is grounded in real-world startup and scale-up experience, not just theoretical frameworks.